Rate Card #20 (January 2009)
Locus Publications
P.O. Box 13305
Oakland, California 94661
(510) 339-9198
(510) 339-9196
Fax: (510) 339-8144
E-mail: Locus@Locusmag.com
Website: http://www.locusmag.com
Webmaster: Online@Locusmag.com
LOCUS is the only periodical I read from cover to cover - including adverts!
--Arthur C. Clarke
Without LOCUS we would be groping around in the dark. But LOCUS is there, shining light into all the dark corners.
--Robert A. Heinlein
EDITORIAL PROFILE
LOCUS is a monthly trade journal, founded in 1968, whose readership consists of writers, editors, publishers, bookstore owners and managers, and other science fiction professionals, as well as dedicated SF readers. It has won the Hugo Award, science fiction's highest honor, 29 times.
LOCUS is famous for its yearly analysis of the entire SF field, monthly bestseller lists, complete monthly listings of all SF books published, and for its up-to-date coverage of newsworthy events in the science fiction world.
Thanks to the annual LOCUS survey, we can give you a fairly complete picture of our average reader. He is 42 years old, college educated, has been reading science fiction since his teenage days, and spends over $2,000 per year on science fiction books, magazines, movies, and conventions.
LOCUS readership includes a majority of those who nominate and vote for the Hugo and Nebula awards. If you have specific items you wish to have considered for these honors, advertising in LOCUS can be very helpful.
CIRCULATION
Approximately 9,000 copies with a readership of about 27,500.
SCHEDULE
LOCUS is published monthly. It appears the last Thursday of the month before cover date.
ADVERTISING DEADLINES
Material is due on the 20th of the month, six weeks before issue date; e.g.: March 20 for the May issue.
MAILING INSTRUCTIONS
Electronic copy may be submitted as an attached file to locus@locusmag.com or via our printer's website http://alonzoprinting.com. For express mail and courier deliveries: LOCUS PUBLICATIONS, 34 Ridgewood Lane, Oakland CA 94611.
GENERAL ADVERTISING RATES
All prices are per ad, per insertion. *Multiple insertion discounts apply only to the same copy inserted more than once.
|
Size |
1X |
2X* |
3X* |
|
Full page |
$950 |
$875 |
$780 |
|
Two-thirds page |
650 |
580 |
525 |
|
One-half page |
550 |
475 |
420 |
|
One-third page |
375 |
345 |
315 |
|
One-quarter page |
300 |
250 |
210 |
|
One-sixth page |
210 |
185 |
160 |
All prices are net. 5% discount for cash with material. Special packages and yearly contracts are available. No agency discounts offered.
Additional Charges
|
Special Positions (When Available) |
|
|
Center Spread (2 pages) |
$400 |
|
Inside front cover |
$425 |
|
Inside back cover |
$350 |
|
Back cover |
$600 |
| |
|
|
Color |
|
|
1 extra PMS color |
$300 |
|
Full color on 70-lb. gloss stock |
$475* |
|
Full color on uncoated stock |
$375 |
| |
|
|
Special Charges |
|
|
Full Bleed |
$25/ad |
|
Ad repair |
$100/hour |
*Note: We only accept full-page ads or 1/2 page horizontal ads on the 70-lb gloss stock.
FLYERS/INSERTS
Inserts accepted on a space-available basis only. Call 510-339-9198 for further details.
WRAP-AROUND COVER FOR PERIODICAL MAIL
Wrap-around covers for our periodical mail (approximately 3,000 issues per month) are printed monthly. We offer full-page, and half-page horizontal, black & white advertising positions on the inside front and back covers and the back cover.
|
Full page ad |
$550 |
|
Half page horizontal ad |
$300 |
The price covers the entire six- or seven-month period. Contract discounts do not apply.
AD SIZES
| |
Width |
Height |
|
2-page spread |
15-3/4" |
10" |
|
Full page |
7-1/2" |
10" |
|
2/3 vertical |
5" |
9-7/8" |
|
1/2 island |
5" |
7-1/2" |
|
1/2 vertical |
3-3/4" |
9-7/8" |
|
1/2 horizontal |
7-1/2" |
5" |
|
1/3 island |
5" |
5-1/4" |
|
1/3 island |
3-3/4" |
7" |
|
1/3 vertical |
2-1/2" |
9-7/8" |
|
1/3 horizontal |
7-1/2" |
3-1/2" |
|
1/4 island |
5" |
3-3/4" |
|
1/4 island |
3-3/4" |
5" |
|
1/4 horizontal |
7-1/2" |
2-1/2" |
|
1/6 island |
3-3/4" |
3-1/2" |
|
1/6 vertical |
2-1/2" |
5" |
|
Bleed Sizes |
|
|
|
Full-page bleed |
8-5/8" |
11-1/8" |
|
Full-page trim |
8-3/8" |
10-7/8" |
|
2-page spread bleed |
17" |
11-1/8" |
|
2-page spread trim |
16-3/4" |
10-7/8" |
SPECIFICATIONS
Electronic Copy: All documents must be submitted as PDF files, with high resolution images. All fonts (Postscript Fonts and Open Type fonts preferred; no True Type fonts), TIFFs, and EPSs used must be embedded. No artificial bolds or italics. No RGB images. Grayscale images scanned at 300 dpi and CMYK images scanned at 350 dpi. Full-sized copy of ad must be sent to LOCUS.
ONLINE ADVERTISING
Locus Online, the Hugo Award-winning website, receives approximately 10,000 unique visitors per day. We offer banner advertising and online classifieds.
Locus Online will design ads based on the graphics and short quotes you supply. Cost is $125 for a static ad (any size), or for an animated graphic.
Contact locus@locusmag.com or 510-339-9198 to reserve ad space or inquire about our banner ad design service.
Banner Ads
Size:
Super-Wide (thick): 728 x 90 pixels
Super-Wide (thin): 728 x 60 pixels
Box: 300 x 300 pixels
Half box: 300 x 150 pixels
Tower: 160 x 600 pixels
Half Tower: 160 x 300 pixels
Quarter Tower: 160 x 150 pixels
To see a sample of the various banner ad sizes go to http://www.locusmag.com/About/LocusOnlineRates.html.
Text-only Ads: Text-only ads may be placed in banner ad positions, at the same rates as graphic ads listed above. We do not accept text ads on the homepage. There is no restriction on length, number of words, etc., but the text must be legible within the available space. You may specify font face, color, etc., otherwise we will set the text, typically in black type inside a colored rectangular box.
Online Classifieds: $3.00 per 40-character line, including spaces, and punctuation. Minimum length is three lines. No restrictions on hyperlinks or e-mail links. Ad will run one month.
Reporting: Daily access totals for the entire site and for individual pages are available at http://www.locusmag.com/wusage/. Locus Online does not guarantee minimum views or clicks for ads, and we do not provide reports to the advertiser.
ACCEPTABILITY AND INDEMNITY
LOCUS and Locus Online reserve the right to reject any advertisement which does not conform to professional standards of presentation or which appears to be misleading, unethical or offensive, or which in any way would tend to lower the credibility of the magazine and/or its advertisers. The advertiser and/or advertising agency assume liability for all content (including text, representation and illustrations) of all ads sent to LOCUS and Locus Online, and responsibility for any claims against the publisher arising therefrom.
By authorizing an agency to place advertisements in its behalf, an advertiser also agrees to pay for such ads in full if for any reason its authorized agency is or becomes unable to do so.
LOCUS is now an intrinsic part of everything that science fiction is and does, a primary resource for innumerable enterprises, and a continuing source of information and entertainment.
--Michael Swanwick
Anyone whose interest in SF extends beyond reading it to wanting to read about it should be aware of LOCUS.
--The New York Times
